Need some help with your search engine optimization? Utilize the tools that Yoast SEO offers. You will find this Yoast SEO section near the bottom of any page or post. The main features are the slug, snippet and the focus keyword.
In WordPress, your page URL is automatically generated based on the title you give a page or post article. If you assign a long title, all of those words end up in the slug portion of the URL. It’s not the best for SEO or site visitor experience. Here you can change the SEO title and slug, ensuring that they are short but still descriptive enough to let search engines and site visitors know what the page is about.
To edit the snippit, press Edit snippet in order to open the snippet editor. The snippet preview shows you how your page or post will look in search results. Slug and meta description allows for better branding and consistent snippets in the search results. Your meta description should include the focus keyword.
The focus keyword is the search term that you most want your page to rank for, so when people search for that keyword, they should find you. You want to make it clear from the start what this page or post is about with one word. It is also helpful if your focus keyword is the first word in your page or post title, which means the word should also be included in the page URL.
One final note, you should optimize a single page for a certain keyword – not an entire website, so don’t create pages that compete with each other.
Noindex an Individual Post, Page, Media or Other Taxonomy Item
Yoast SEO provides the options for setting a URL to noindex. The advanced tab (gear icon) inside the Yoast SEO meta box on the edit screen of the item allows administrators to set custom robots information like noindex, nofollow, and other advanced robots settings.